OUR COMPANY

Bella Investment Group is a real estate investment company based in Chicago, IL.

Our primary focus is on buying single family and multi-unit residences throughout the city and surrounding suburbs at deeply discounted prices, rehabbing and selling them for a profit in a quick timeframe.

Our business model is built on buying properties at significant enough discounts that they can be brought up to our quality standards and still be resold at a price that is below current market value.

OUR PHILOSOPHY

We work from a top down approach.  Most real estate investors start with the purchase price of a property, add in rehab and additional expenses plus profit, and arrive at a price they need to get out of the home.  We have developed a system where we start by determining what a home needs to be priced at in order to make sure it sells quickly, subtract out our rehab, acquisition, marketing and carrying costs, as well as our profit, to arrive at a price that we need to buy at in order to make the deal feasible.

This approach allows us to stay out of the trap that so many investors find themselves in, which is over paying for a home and ultimately having to price it above what the market can bear.  This usually results in the home sitting on the market for months and months, incurring additional carrying costs and ultimately having to be reduced to a point where it should have been priced at in the first place.

Our goal is always to make sure that our homes are the FIRST to sell on the block.  We truly believe that our finished homes represent the best values available. This goal can only be accomplished by buying smart.  We put in a tremendous amount of time doing our due diligence on every new home and every new neighborhood we invest in.  This philosophy ensures that we are always providing the absolute highest level of security for our valued investors.

So how do we buy our homes so far below market value?  We have spent a great deal of time and effort in developing marketing systems and business relationships that bring the deals to us.  We strategically utilize Internet and traditional advertising to directly reach out to owners and representatives of high value, deep discount properties.  In addition, we have developed many key strategic partnerships with banks and real estate firms to provide us with the absolute best deals first, before they ever reach the general market.